1. Introduction

Wings Global Enterprises Limited ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and postal address
• Account Information: Username, password, and account preferences
• Transaction Information: Purchase history, payment details, and shipping information
• Communication Records: Customer service interactions and feedback
• Technical Information: IP address, browser type, device information, and website usage data

Automatically Collected Information

• Cookies and similar tracking technologies
• Website analytics and usage statistics
• Device and browser information
• Log files and server information

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Provision: To provide, maintain, and improve our products and services
• Order Processing: To process orders, payments, and deliveries
• Customer Support: To respond to inquiries and provide customer service
• Communication: To send important updates, newsletters, and marketing communications (with your consent)
• Legal Compliance: To comply with legal obligations and protect our rights
• Business Operations: To analyze usage patterns and improve our website and services

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection practices
• Incident response procedures for data breaches

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality
• Analytics Cookies: To understand website usage and performance
• Marketing Cookies: To deliver relevant advertisements (with consent)

You can control cookie settings through your browser preferences.

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

• Right of Access: Request copies of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Rights Related to Automated Decision Making: Human review of automated decisions

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Customer account data: Until account closure plus 7 years for legal compliance
• Transaction records: 7 years for accounting and tax purposes
• Marketing communications: Until you unsubscribe or withdraw consent
• Website analytics: Up to 26 months (anonymized after 14 months)

9. International Data Transfers

We may transfer your personal data outside the UK/EEA for business purposes. When we do so, we ensure appropriate safeguards are in place:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the UK government
• Binding corporate rules
• Certification schemes and codes of conduct

10. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.